Helping SMEs Grow Online
ECOMMERCE CONSULTANT IRELAND
Our 360 Approach TO ECOMMERCE
We Help You With
I can help you optimise the UX (User Experience) of your website. A good UX is vital to enrich the ecommerce journey and ultimately helps to increase your conversion rate and sales.
I can ensure you get the most from your site by analysing your website anlaytics. From that I will be able to interpret what the opportunies are, and also what the pain points and errors are.
Your website might get alot of traffic but have a poor rate of conversion. This means your site is underperforming. Using professional tools I will be able to determine how your site can improve its conversion rate.
SEO ensures your site gets oraganic traffic rather than just paid traffic from search engines. A well optimised site will ultimately mean a lower cost of aquisition and better long term profitability for your website.
Product pages are hugely important for eCommerce Conversion. I can help you ensure your product pages are fit for purpose. I will develop a tailored style guide that will give you an upload guide for images & descriptions.
eCommerce Category Pages are hugely important from a usability, SEO, and Merchandising point of view. Using my experience & expertise I can advise you on how to get the most from your category landing pages.
Using the lastest marketing tools, I will be able to advise you on a content marketing strategy that will benefit your site SEO as well as enhancing our brand through a selection of rich content.
I can advise you on the best way to drive aquistion through Google Adwords. I have many years experience running successful and profitable campaigns using Google Search, Google Display, Google Shopping, & Youtube.
I can help you optimise your spend on paid social media campaigns. Using dynamic techniques I can ensure your campaigns on Facebook & Instagram yeild a healthy return on adspend.
Although an older and more basic form of digital marketing, Email Marketing is a highly effective digital sales tool if executed effectively. I have lots of experience creating campaigns on both Mail Chimp & Dotmailer.
About Me – Eoghan Carroll
My name is Eoghan Carroll and I’m an eCommerce Consultant and the owner of EPC Digital. I have spent over a decade working in eCommerce and am fully aware of how nuanced the success of ecommerce is. One size does not fit all, and all sectors are different.
I started off my eCommerce journey by being part of Harvey Normans first ecommerce operation in Ireland. I spent 4 years working there and overseeing Paid & Organic Traffic Aquisition, helping it to grow revenues in the multiple of 7 figures in a relavitely short period of time. I left Harvey Norman in 2015 to become an eCommerce manager for a Small and ambitious Irish Sports Equipment Company called McSport. I spent 4 years at McSport and grew online revenue by over 250%. I helped the company grow from 12 employees when I joined, to over 50 when I left. My ambition was always to work for myself and in March 2019 I finally took the plunge at set up EPC Digital.
I decided to work as an eCommerce Consultant, using my experiences and success to try and help other small and medium sized business thrive in ecommerce. I chose to specialise in working with SMEs because it is a much faster pace and get to have more practical rather than just theoretical input. To date i have helped alot of Irish SMEs across a variety of sectors grow their online revenues. If you are one, please get in touch and we can discuss the possibility of working together. Also I’m not as miserable as I look in my picture 🙂
MY CLIENTS PAST & PRESENT
Clients I Work With
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